Smart marketing leads to new superfan Josh Pray reminding us why we love Rugby
American comedian Josh Pray is quickly becoming the MLR’s biggest superfan. With the second season set to begin this weekend, his infectious enthusiasm and new-found love of rugby can remind us all of when we first fell in love with the sport.
Pray has already made a name for himself after recording a very funny video about his first experience playing rugby. He was instantly hooked. Now, MLR team Austin Elite have upped the ante by sending him an official jersey. Needless to say, it was a smart marketing move.
Pray hilariously goes on for over three minutes about his life-changing gift, even joking that he has the perfect physique for the sport and the jersey has become “part of my skin now.” After imploring teams around the world to give him a shot, he then breaks into his own self-styled haka.
For the second season, the Austin Elite (Pray’s new favourite rugby team) will be joined by season one regulars Glendale Raptors, Houston SaberCats, New Orleans Gold, San Diego Legion, Seattle Seawolves and Utah Warriors. Two new expansion teams have been added – Rugby United New York and the Toronto Arrows.
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